By Vernalee
Let's face it! Beyond price and product, there are unlimited variables that determine what we buy; when and where. With unhesitating certainty, bad customer service will determine where we don't spend our dollars. Regardless of the product or service, customer service influences purchasing decisions and consumer impressions immensely. Who wants to make a purchase from a rude, inconsiderate, belligerent grouch? That front line (be it in person, via telephone, etc.,) not only determines what, how much, and how frequent one purchases, it may be the main determinant as to whether the customer comes back or never returns. Small businesses, beware of who you hire especially for these pivotal positions. Those individuals become a major factor in determining your bottom line. Unless you have a product or service that no one else offers, your competitors are omnivorously waiting on your mistakes. Take care of your business! You'll pay - one way or the other! Great customer service should bring you higher sales. Greeting customers when they walk in, showing a smiling face, asking how you may assist them, etc. don't take much but mean a lot. Treating customers with friendliness, graciousness, and respect determine whether they walk back through your doors and whether the cash register rings ...Cha Ching!
Good customer service pleases everyone - the consumer and the company. It's a win -win!
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